Advantages of Free Shipping on Radio Equipment
Every choice you make is important when you sell CB and HAM radios, antennas, and other things that go with them. But you should think about this: giving away free shipping. People don't just use it to get attention. It's a smart thing to do that can really help your business. Let's split it up into five simple parts.
Makes customers happier
Free shipping can make a big difference when it comes to keeping your customers happy. People don't like being charged for small things especially when they've already decided to buy from you. When shipping costs are added at checkout some customers may feel like they were cheated. People leave their carts mostly because of unexpected shipping costs according to Guilt and Grief Coping with the Coulda Woulda Shouldas
By getting rid of this problem you make shopping easier. Customers are more likely to click "Complete Purchase" when they think they're getting a good deal. It's a small thing for you to do but it will help you manage your relationships with customers a lot.
Increases the number of sales
People love free things and will do anything to get them. If you offer free shipping as a perk customers are more likely to buy more. Studies show that people will pay up to 30% more to not have to pay for shipping.
If customers know they can get free shipping they are more likely to come back and buy more. It gently nudges them from being a one time buyer to a repeat customer which is where the real money is. Customers who come back not only spend more but they also tell others about your business which can help you sell more.
A leg up on the competition
In a world full of online stores it can be hard to stand out like trying to shine a flashlight in the middle of the day. What makes you different is that you offer free shipping. It makes you different from competitors who won't pass those costs on to customers.
People may still choose you even if your competitors have lower base prices if they charge extra fees at checkout. When a customer sees two items that are almost the same they will almost always choose the one that comes with free shipping. It helps them make choices and customers will think your business is easier and more convenient. People who shop online like things that are easy to do and free shipping is one of those things.
Aids in making marketing plans
Free shipping isn't just a way to save your customers money it's also a way to get the word out about your business. People pay more attention to ads and promotions that say "free shipping" than anything else. Sharing your products on social media will make people more likely to click through to your site.
This marketing has an edge because the message is clear. "Free shipping" is easy to understand attractive and clear. If you put your free shipping offer at the top of your radio fans' newsletters or HTML emails to your subscribers you'll get more people to open them.
Reduces the number of people who abandon their carts
People leaving their carts is bad for any online store. The Baymard Institute says that close to 70% of people who shop online leave their carts behind. But what if offering free shipping could stop this?
Imagine a customer putting a lot of radio parts in their cart. They are almost done checking out when they notice that there is an extra shipping fee. It can make them question their own abilities. You're getting rid of one big reason for people to change their minds by offering free shipping. It's a mental block that makes the checkout process go smoothly.
Customers see it this way so think of it as an investment in how trustworthy your brand is. They are more likely to finish their purchase if the price is what they expect.
That's all there is to it. When you sell radios and their parts free shipping isn't just a nice thing to do. It's a good idea to help your brand grow. Yes your business will have to pay for shipping but what about the returns? For sure it's worth it. Your customers will notice appreciate and come back for more as a reward.